Have you ever tried to talk about your work to family or friends – only to get yawns? These are the same people taking time to watch one or more of the two million cat videos on the internet, right? It’s truly aggravating isn’t it? Comparing the attention span for silly entertainment and that ofContinue reading “What can scientists learn about communications from the success of cat videos?”
Category Archives: Audience
More things to know about your audience!
In my last blog, I explained several factors that get in the way of your audience receiving the message you send. Not all is lost! You control the message. You can learn how hurtful jargon is to your message. And then by and working to create relatable talks, blogs and social media posts, you willContinue reading “More things to know about your audience!”
Why is science communication so hard?
Nowhere in my scientific training did anyone explain to me that communications went further than publishing a paper or presenting to my peers. Every Monday night, graduate students participated in a seminar of quickly synopsizing papers we’d read over the weekend. Ok, we really read them Sunday night – or even the wee hours ofContinue reading “Why is science communication so hard?”
Relatable Science 