Have you ever tried to talk about your work to family or friends – only to get yawns? These are the same people taking time to watch one or more of the two million cat videos on the internet, right? It’s truly aggravating isn’t it? Comparing the attention span for silly entertainment and that ofContinue reading “What can scientists learn about communications from the success of cat videos?”
Tag Archives: improving communications
Why you need a lead that grabs attention
In good science communications, you really should lead people on, but not in a bad way. This is in direct opposition to how one writes a research paper. It’s putting your “so what” first to grab the attention of your reader or listener. People often make decisions about whether to stay with a blog orContinue reading “Why you need a lead that grabs attention”
Relatable Science 