Explaining the certainty of uncertainty

One of the best things that can happen to you as a science communicator is to be asked a question! And often the question might relate to changes in practice, or someone else’s advice: in other words, things that have to do with uncertainty. People are uncomfortable with it, but we must be prepared toContinue reading “Explaining the certainty of uncertainty”

Why “Relatable” Science?

Science and technology are fast-moving fields. Keeping up is tough for scientists. Two recent studies1,2 have shown now that the readability of scientific papers has become harder. And there is a direct effect on the number of citations a paper receives. So, the impact of poor communications is starting to hit scientists in their careers.Continue reading “Why “Relatable” Science?”