If you’ve ever gone fishing, you know that once you find a good location, you want to stay there. So, you often drop an anchor in the water, to keep your boat from drifting away. Communications anchors can help in much the same way when you communicate to the public. They are language “devices” thatContinue reading “Toss your audience an anchor!”
Tag Archives: writing
Clean out your “jargon” closet!
They say fences make for better neighbors. But the opposite is true with communications: You want as few barriers between you and your audience as possible. One of the most common roadblocks in science communication is jargon. A 2017 paper highlights this trend, and says scientists are even using more jargon when communicating amongst themselves!Continue reading “Clean out your “jargon” closet!”
Why you need a lead that grabs attention
In good science communications, you really should lead people on, but not in a bad way. This is in direct opposition to how one writes a research paper. It’s putting your “so what” first to grab the attention of your reader or listener. People often make decisions about whether to stay with a blog orContinue reading “Why you need a lead that grabs attention”
Why “Relatable” Science?
Science and technology are fast-moving fields. Keeping up is tough for scientists. Two recent studies1,2 have shown now that the readability of scientific papers has become harder. And there is a direct effect on the number of citations a paper receives. So, the impact of poor communications is starting to hit scientists in their careers.Continue reading “Why “Relatable” Science?”
Relatable Science 